Posts Tagged ‘Twitter

Facebook dominated the social media/online marketing news this week with their launch of Facebook Places – a location-based service along the lines of FourSquare which allows you to “check in” via Facebook to various places you go. While there was much fanfare, the rollout seems to be quite slow as far as people actually being [...]

Here’s a very simple model for thinking about three main social media channels: your blog, Facebook and Twitter.  I should say that this model applies in particular to solopreneurs and small businesses who are still developing their following and trying to use social media to do so. In this model the starting point is simply [...]

Just to keep you in the loop, here are some of the top stories in the social media and online marketing world from the past week: Facebook announces changes to Pages Come August 23rd, Facebook’s long-talked about about changes to Pages will take effect. Any custom boxes on your Facebook Page (business pages, not personal [...]

I presented to a group of psychologists the other week about getting started with online marketing and some interesting issues were raised around how they can use social media. Most social media strategists for business advocate being open, connecting with individuals on a personal level, and freely sharing information. But what happens when professional, ethical [...]

I’ve been attending quite a few different networking events and groups lately, to expand both my business and social circles and so I’ve been thinking about how social networking happens on and offline. For me, networking is about more than collecting business cards – it becomes much more interesting, fun and effective when you add [...]

As you may have heard, earlier this week, some of T-Mobile’s Sidekick users were told that some of their personal data and content, which was hosted by Microsoft on their servers in ‘the cloud’, was irretrievably lost – gone, kaput. Yikes! So what can we all learn from the misfortune of those livid Sidekick users? [...]

A more personal take on what you can get out of social media… 1) Self-expression For me, this is the Main Point. Everything else listed here is essentially a subdivision of this overarching concept. Social media gives you any number of outlets through which you can reveal aspects of yourself through the information you choose [...]

One of the most prominent barriers to social media engagement is “I just don’t have time” or even “[insert social site here] is just a waste of time.” Agreed, Twitter, Facebook and the like CAN be huge time-sucks and the line between time-suckage and utility is a very fine one that requires a lot of [...]

A Guide To Online Marketing Terms – Part 1 I put this simple guide together to clarify some of the terms that I throw around on this blog. I’m finding that many people have heard these terms, but aren’t necessarily 100% sure what they mean or why they should care. If there is a term [...]

I just discovered Dan Zarrella this evening, and let me tell you – he is a really smart dude. Take a look at this video in which he talks about the viral importance of re-tweets on Twitter, a couple of tips to help you get more re-tweets (very simple…ask, and include links!) amongst other things.


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