Posts Tagged ‘social media’

10 Tips For Integrating Social Media Into Your Marketing Mix

In: Social Networking

18 Dec 2009

Small Business CEO has published my guest post: 10 Tips For Integrating Social Media Into Your Marketing Mix
There’s a lot to be said on this topic but these are some initial thoughts and considerations if you’re just starting to think about integration. The main point is that this is indeed the key word – [...]

What Is An Online Marketing Strategy?

In: Online Marketing

29 Nov 2009

What is an online marketing strategy?
Sometimes people’s eyes just glaze over when I talk about online marketing strategy. Perhaps they’re thinking ‘I have a website and I’m on Twitter, what else is there?’ Or perhaps it’s just one of those big fuzzy terms about which people have a vague concept but no real clarity.
Well here’s [...]

What’s The Point of Social Media?

In: Social Networking

6 Oct 2009

A more personal take on what you can get out of social media…
1) Self-expression
For me, this is the Main Point. Everything else listed here is essentially a subdivision of this overarching concept. Social media gives you any number of outlets through which you can reveal aspects of yourself through the information you choose to share, [...]

9 Time Management Tips For Social Media

In: Social Networking

29 Sep 2009

One of the most prominent barriers to social media engagement is “I just don’t have time” or even “[insert social site here] is just a waste of time.”
Agreed, Twitter, Facebook and the like CAN be huge time-sucks and the line between time-suckage and utility is a very fine one that requires a lot of monitoring [...]

6 Online Marketing Terms You Should Know

In: Online Marketing

1 Sep 2009

A Guide To Online Marketing Terms – Part 1
I put this simple guide together to clarify some of the terms that I throw around on this blog. I’m finding that many people have heard these terms, but aren’t necessarily 100% sure what they mean or why they should care. If there is a term you [...]


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  • lucy: Thanks for your input Doron! Good to know those differences between Frugal and Thesis. I tried to sk [...]
  • Doron Orenstein: Great article Lucy! Another 'blank canvas' theme I like is Frugal (http://frugaltheme.com/). Thesis [...]
  • lucy: Thanks for your comment Larry. I like your idea that social media can push the boundaries of the per [...]
  • Larry Brooks Ph.D.: This post is timely and your perspective is sobering and encouraging. Psychotherapists tend to be ap [...]
  • Justin McCullough: Hi Lucy, I recently found you via a Chris Brogan post. I agree with this post and included you in my [...]

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