Posts Tagged ‘marketing’

Small Business and Marketing on Facebook

In: social media

25 May 2010

Head over to Small Business CEO to read my guest post on “Facebook Strategy For Your Small Business.” I discuss the reality of using Facebook to market your small business organically – which is that it’s difficult! Facebook’s primary concern is creating revenue through their Ads, so they deliberately make it challenging to organically promote [...]

Notes and Resources from OC Wordcamp Marketing Presentation

In: WordPress

26 Apr 2010

This past weekend I gave a presentation at OC Wordcamp, discussing using a WordPress site for marketing your business, service or product.  As promised, here are the some of the key points, along with links and tools that were mentioned. If anything is missing, leave a comment! When developing a strategy for your site, the [...]

Speaking at OC Wordcamp – WordPress for Marketing

In: WordPress

22 Apr 2010

I’ve been given the opportunity to speak this weekend at OC Wordcamp (thanks Brandon!) on the topic: WordPress for Marketing. I will be discussing ways to optimize your blog to market yourself, your business or service. I’ll  be covering things like: Some plugins you can use to help make your site ‘sticky’ How to discover [...]

Get Focused With Your Website Marketing – A Reader Example

In: Online Marketing

12 Apr 2010

Sometimes I give some freebie advice to my subscribers and readers by way of a blog post. I received an email from Becky at Classy Sassy Couture who is looking for more ways to market her website and improve her SEO. Classy Sassy Couture sells  custom-beaded clothes and accessories via ClassySassyCouture.com. She also blogs at [...]

Recharge and Refine Your Marketing Strategy

In: Online Marketing

3 Apr 2010

I frequently come across frustrated business owners who are still of the  “build it and they will come” mentality. They don’t understand why they are not getting more web traffic, or why their marketing efforts are not having the desired results. Any marketing strategy requires constant refinement to make sure it continues to serve your [...]

Drive Traffic Using Q&A Sites To Show Your Expertise

In: Online Marketing

12 Mar 2010

Demonstrating expertise in your field using Q&A sites is a budget-friendly marketing strategy that can drive traffic to your website. Such sites allow the general public to tap the knowledge of the community to get answers to their questions. You gain from the exposure you or brand receives and you typically get a link from [...]

10 Tips For Integrating Social Media Into Your Marketing Mix

In: social media

18 Dec 2009

Small Business CEO has published my guest post: 10 Tips For Integrating Social Media Into Your Marketing Mix There’s a lot to be said on this topic but these are some initial thoughts and considerations if you’re just starting to think about integration. The main point is that this is indeed the key word – [...]


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  • LucyBeer: Thanks Tara! This is just one way of looking at social media - I'm glad it resonated with you. [...]
  • tara: Nice job on this Lucy. I knew it before I read it, so I guess I'm just glad to see my instinctive ap [...]
  • klutzychef: Brilliant! It worked. Thanks so much! [...]
  • LucyBeer: Try adding: margin-right: 0.75em; to this: img.alignleft, img.left { float:left; found in [...]
  • klutzychef: Thanks, I had a feeling that was the answer. I've played around a bit with the css to no avai [...]

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OC WordCamp – April 24, 2010
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