Posts Tagged ‘facebook’

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Rule-Breaking Is A Luxury of Success

In: Online Marketing

26 Aug 2010

This week I’ve seen several examples of ‘rule-breaking’ in marketing and social media. Minimalist business writer Everett Bogue has decided to turn off commenting on his popular Far Beyond The Stars blog. John Boitnott writes about how the New York Times breaks every ‘rule’ of Facebook Page management practice but has 700k+ ‘fans’. To top [...]

Social Media News Roundup – Week of 08/16

In: social media

22 Aug 2010

Facebook dominated the social media/online marketing news this week with their launch of Facebook Places – a location-based service along the lines of FourSquare which allows you to “check in” via Facebook to various places you go. While there was much fanfare, the rollout seems to be quite slow as far as people actually being [...]

A Simple Model For Social Media

In: social media

21 Aug 2010

Here’s a very simple model for thinking about three main social media channels: your blog, Facebook and Twitter.  I should say that this model applies in particular to solopreneurs and small businesses who are still developing their following and trying to use social media to do so. In this model the starting point is simply [...]

Social Media News Roundup

In: Online Marketing

15 Aug 2010

Just to keep you in the loop, here are some of the top stories in the social media and online marketing world from the past week: Facebook announces changes to Pages Come August 23rd, Facebook’s long-talked about about changes to Pages will take effect. Any custom boxes on your Facebook Page (business pages, not personal [...]

Small Business and Marketing on Facebook

In: social media

25 May 2010

Head over to Small Business CEO to read my guest post on “Facebook Strategy For Your Small Business.” I discuss the reality of using Facebook to market your small business organically – which is that it’s difficult! Facebook’s primary concern is creating revenue through their Ads, so they deliberately make it challenging to organically promote [...]

Facebook Features To Help Your Marketing

In: social media

6 May 2010

Using some of Facebook’s native features will help you organically grow your audience whether using a personal profile or business Page. 1) Hyper target your status updates (personal profile) When you post any type of status update you now have the option to control exactly who sees it. It’s a privacy feature but can be [...]

9 Reasons Why Hootsuite Is The Best Twitter Tool

In: Twitter

4 Mar 2010

I continue to recommend Hootsuite as the go-to Twitter application. With more features and a better interface than Tweetdeck, and more features always being added, Hootsuite will make managing your social media much easier. Here’s a few of my favorite Hootsuite features. Analytics Not only can you track clicks on your links by using the [...]

Social Media For Psychologists And Therapists

In: social media

31 Jan 2010

I presented to a group of psychologists the other week about getting started with online marketing and some interesting issues were raised around how they can use social media. Most social media strategists for business advocate being open, connecting with individuals on a personal level, and freely sharing information. But what happens when professional, ethical [...]

Using Online Social Networking To Reinforce Offline Networking

In: social media

27 Dec 2009

I’ve been attending quite a few different networking events and groups lately, to expand both my business and social circles and so I’ve been thinking about how social networking happens on and offline. For me, networking is about more than collecting business cards – it becomes much more interesting, fun and effective when you add [...]

Facebook’s New News Feed

In: social media

24 Oct 2009

Today Facebook made a strange update to their otherwise functional News Feed feature. You can read all the details at ReadWriteWeb where Marshall breaks down the changes excellently. I ended up posting a pretty lengthy comment over there so I decided to turn it into a blog post! My personal opinion on the change is [...]


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  • LucyBeer: Thanks Tara! This is just one way of looking at social media - I'm glad it resonated with you. [...]
  • tara: Nice job on this Lucy. I knew it before I read it, so I guess I'm just glad to see my instinctive ap [...]
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