Archive for the ‘Social Networking’ Category

Social Media For Psychologists And Therapists

In: Social Networking

31 Jan 2010

I presented to a group of psychologists the other week about getting started with online marketing and some interesting issues were raised around how they can use social media.
Most social media strategists for business advocate being open, connecting with individuals on a personal level, and freely sharing information. But what happens when professional, ethical and [...]

Using Online Social Networking To Reinforce Offline Networking

In: Social Networking

27 Dec 2009

I’ve been attending quite a few different networking events and groups lately, to expand both my business and social circles and so I’ve been thinking about how social networking happens on and offline. For me, networking is about more than collecting business cards – it becomes much more interesting, fun and effective when you add [...]

10 Tips For Integrating Social Media Into Your Marketing Mix

In: Social Networking

18 Dec 2009

Small Business CEO has published my guest post: 10 Tips For Integrating Social Media Into Your Marketing Mix
There’s a lot to be said on this topic but these are some initial thoughts and considerations if you’re just starting to think about integration. The main point is that this is indeed the key word – [...]

Mashable’s 8 Tips for Managing a LinkedIn Group

In: Social Networking

7 Dec 2009

This is a great read from Mashable and I think the general principles apply not only to LinkedIn, but to running a group or community on any platform. If you thought just engaging in social media was a lot of work, read this before you get all gung-ho and decide to start your own group! [...]

Facebook’s New News Feed

In: Social Networking

24 Oct 2009

Today Facebook made a strange update to their otherwise functional News Feed feature. You can read all the details at ReadWriteWeb where Marshall breaks down the changes excellently. I ended up posting a pretty lengthy comment over there so I decided to turn it into a blog post!
My personal opinion on the change is that [...]

What We Can Learn From The T-Mobile Mess

In: Social Networking

15 Oct 2009

As you may have heard, earlier this week, some of T-Mobile’s Sidekick users were told that some of their personal data and content, which was hosted by Microsoft on their servers in ‘the cloud’, was irretrievably lost – gone, kaput. Yikes! So what can we all learn from the misfortune of those livid Sidekick users?
‘The [...]

What’s The Point of Social Media?

In: Social Networking

6 Oct 2009

A more personal take on what you can get out of social media…
1) Self-expression
For me, this is the Main Point. Everything else listed here is essentially a subdivision of this overarching concept. Social media gives you any number of outlets through which you can reveal aspects of yourself through the information you choose to share, [...]

9 Time Management Tips For Social Media

In: Social Networking

29 Sep 2009

One of the most prominent barriers to social media engagement is “I just don’t have time” or even “[insert social site here] is just a waste of time.”
Agreed, Twitter, Facebook and the like CAN be huge time-sucks and the line between time-suckage and utility is a very fine one that requires a lot of monitoring [...]

Using Facebook To Boost Donations And Constituent Engagement

In: Social Networking

10 Sep 2009

Summit Collaborative’s Marc Osten gave a free webinar yesterday about Facebook and how non-profits can use it to boost donations and engagement amongst constituents. He shared some great tips – here’s just a few of the points that were made and many of them apply to all businesses and brands, not just non-profits.
1) Social media [...]


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  • lucy: Thanks for your input Doron! Good to know those differences between Frugal and Thesis. I tried to sk [...]
  • Doron Orenstein: Great article Lucy! Another 'blank canvas' theme I like is Frugal (http://frugaltheme.com/). Thesis [...]
  • lucy: Thanks for your comment Larry. I like your idea that social media can push the boundaries of the per [...]
  • Larry Brooks Ph.D.: This post is timely and your perspective is sobering and encouraging. Psychotherapists tend to be ap [...]
  • Justin McCullough: Hi Lucy, I recently found you via a Chris Brogan post. I agree with this post and included you in my [...]

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