Social Media | Web Training Wheels

Archive for the ‘social media’ Category

25 May 2010

Head over to Small Business CEO to read my guest post on “Facebook Strategy For Your Small Business.”
I discuss the reality of using Facebook to market your small business organically – which is that it’s difficult! Facebook’s primary concern is creating revenue through their Ads, so they deliberately make it challenging to organically promote your [...]

616No Comments2010-05-25+14%3A48%3A17lucy
Tags: facebook, marketing, organic, small business, strategy

Facebook Features To Help Your Marketing

In: social media

6 May 2010

Using some of Facebook’s native features will help you organically grow your audience whether using a personal profile or business Page.
1) Hyper target your status updates (personal profile)
When you post any type of status update you now have the option to control exactly who sees it. It’s a privacy feature but can be used for [...]

594No Comments2010-05-06+15%3A32%3A29lucy
Tags: facebook, target audience

Turn Web Browsing From Time Suck to Social Media Time Saver

In: social media

15 Mar 2010

The folks over at BitRebels.com have been kind enough to publish an article by yours truly. They just launched a Visitor Submissions section and apparently mine was the very first to be published – woo! The article is titled “How to Turn Web Browsing From Time Suck To Social Media Time Saver.” In it I [...]

463(1) Comment2010-03-15+21%3A33%3A55lucy
Tags: bitrebels, browsing, productivity, social media

Social Media For Psychologists And Therapists

In: social media

31 Jan 2010

I presented to a group of psychologists the other week about getting started with online marketing and some interesting issues were raised around how they can use social media.
Most social media strategists for business advocate being open, connecting with individuals on a personal level, and freely sharing information. But what happens when professional, ethical and [...]

391(2) Comments2010-02-01+04%3A13%3A55lucy
Tags: ethics, facebook, linkedin, medical professionals, privacy, psychologists, therapists, Twitter

Using Online Social Networking To Reinforce Offline Networking

In: social media

27 Dec 2009

I’ve been attending quite a few different networking events and groups lately, to expand both my business and social circles and so I’ve been thinking about how social networking happens on and offline. For me, networking is about more than collecting business cards – it becomes much more interesting, fun and effective when you add [...]

341No Comments2009-12-27+20%3A41%3A06lucy
Tags: facebook, followfriday, linkedin, malcolm gladwell, networking, tipping point, Twitter, weak ties

10 Tips For Integrating Social Media Into Your Marketing Mix

In: social media

18 Dec 2009

Small Business CEO has published my guest post: 10 Tips For Integrating Social Media Into Your Marketing Mix
There’s a lot to be said on this topic but these are some initial thoughts and considerations if you’re just starting to think about integration. The main point is that this is indeed the key word – [...]

334No Comments2009-12-18+17%3A17%3A51lucy
Tags: guest post, integration, marketing, small business ceo, social media

Mashable’s 8 Tips for Managing a LinkedIn Group

In: social media

7 Dec 2009

This is a great read from Mashable and I think the general principles apply not only to LinkedIn, but to running a group or community on any platform. If you thought just engaging in social media was a lot of work, read this before you get all gung-ho and decide to start your own group! [...]

312No Comments2009-12-07+17%3A50%3A12lucy
Tags: community, groups, linkedin, mashable

Facebook’s New News Feed

In: social media

24 Oct 2009

Today Facebook made a strange update to their otherwise functional News Feed feature. You can read all the details at ReadWriteWeb where Marshall breaks down the changes excellently. I ended up posting a pretty lengthy comment over there so I decided to turn it into a blog post!
My personal opinion on the change is that [...]

199No CommentsFacebook%E2%80%99s+New+News+Feed2009-10-24+15%3A30%3A10lucy
Tags: facebook, friends, news feed

What We Can Learn From The T-Mobile Mess

In: social media

15 Oct 2009

As you may have heard, earlier this week, some of T-Mobile’s Sidekick users were told that some of their personal data and content, which was hosted by Microsoft on their servers in ‘the cloud’, was irretrievably lost – gone, kaput. Yikes! So what can we all learn from the misfortune of those livid Sidekick users?
‘The [...]

191(1) Comment2009-10-15+16%3A06%3A58lucy
Tags: backup, cloud, facebook, linkedin, social networks, t-mobile, Twitter

What’s The Point of Social Media?

In: social media

6 Oct 2009

A more personal take on what you can get out of social media…
1) Self-expression
For me, this is the Main Point. Everything else listed here is essentially a subdivision of this overarching concept. Social media gives you any number of outlets through which you can reveal aspects of yourself through the information you choose to share, [...]

181(1) Comment2009-10-06+16%3A07%3A29lucy
Tags: contribution, facebook, information distribution, self-expression, self-growth, social media, Twitter

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LucyBeer: Actually I'm not sure how to do that! Is there a site you've seen that has multiple thumbn [...]

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