Web Training Wheels
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Archive for the ‘Online Marketing’ Category
Rule-Breaking Is A Luxury of Success
In: Online Marketing
26 Aug 2010This week I’ve seen several examples of ‘rule-breaking’ in marketing and social media. Minimalist business writer Everett Bogue has decided to turn off commenting on his popular Far Beyond The Stars blog. John Boitnott writes about how the New York Times breaks every ‘rule’ of Facebook Page management practice but has 700k+ ‘fans’. To top [...]
Should You Worry About Your Bounce Rate?
In: Online Marketing
13 May 2010Should You Worry About Your Bounce Rate? A low bounce rate is often cited as a hallmark of a good website – 40% or lower is typically heralded as the goal. But does it really matter that much? The answer is “yes” and “no” depending on your goals and your site. What does bounce rate [...]
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- Tags: bounce rate, content, google analytics, keywords, metrics
Sometimes I give some freebie advice to my subscribers and readers by way of a blog post. I received an email from Becky at Classy Sassy Couture who is looking for more ways to market her website and improve her SEO. Classy Sassy Couture sells custom-beaded clothes and accessories via ClassySassyCouture.com. She also blogs at [...]
Recharge and Refine Your Marketing Strategy
In: Online Marketing
3 Apr 2010I frequently come across frustrated business owners who are still of the “build it and they will come” mentality. They don’t understand why they are not getting more web traffic, or why their marketing efforts are not having the desired results. Any marketing strategy requires constant refinement to make sure it continues to serve your [...]
Drive Traffic Using Q&A Sites To Show Your Expertise
In: Online Marketing
12 Mar 2010Demonstrating expertise in your field using Q&A sites is a budget-friendly marketing strategy that can drive traffic to your website. Such sites allow the general public to tap the knowledge of the community to get answers to their questions. You gain from the exposure you or brand receives and you typically get a link from [...]
Do You Know What Your Site Visitors Really Want?
In: Online Marketing
2 Feb 2010One way to find out is to analyze what they are searching for on your website. To track this, make sure to add site search to your Google Analytics. This will track what visitors are typing into the search box on your site, revealing further information about what they are hoping to gain at your [...]
Flickr Marketing Tips From Open Forum
In: Online Marketing
4 Dec 2009While the last thing this country, businesses or individuals need is to buy more stuff with fake money – yes, I mean credit (hee hee) – American Express, in a smart attempt to get people to do exactly that, have started a useful business community called Open Forum where you can find marketing, technology and [...]
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- Tags: american express, flickr, open forum
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The goal of Web Training Wheels is to coach small businesses & entrepreneurs in internet marketing and strategy so that you can take a hands-on approach to your own online efforts.I work with people one-on-one or in small groups to provide the necessary coaching and education. I'll give you the confidence and tools you need to effectively use the web to expand your business and express yourself online. Find out more.
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- LucyBeer: Thanks Tara! This is just one way of looking at social media - I'm glad it resonated with you. [...]
- tara: Nice job on this Lucy. I knew it before I read it, so I guess I'm just glad to see my instinctive ap [...]
- klutzychef: Brilliant! It worked. Thanks so much! [...]
- LucyBeer: Try adding: margin-right: 0.75em; to this: img.alignleft, img.left { float:left; found in [...]
- klutzychef: Thanks, I had a feeling that was the answer. I've played around a bit with the css to no avai [...]
- Secrets To Writing A Company Blog
- Social Media and Online Marketing News Roundup – Week of 8/23
- Rule-Breaking Is A Luxury of Success
- Social Media News Roundup – Week of 08/16
- A Simple Model For Social Media
- Social Media News Roundup
- Hootsuite Goes Freemium – Lessons In Customer Service
- Set Up Your WordPress Site For Success – Online Webinar
- I Don’t Want To Blog – Is There Still Hope?!
- Email Marketing Lessons from Firestone and Bath & Body Works
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lucy [AT]webtrainingwheels.com
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I Don’t Want To Blog – Is There Still Hope?!
In: Online Marketing
29 Jul 2010I find that many people have heard that they ‘should’ have a blog, but worry that they are just not the blogging type, or don’t think they will have anything to say. Is there still hope without a blog? I would say ‘yes’. After all, a blog only works if you actually post to it [...]