Archive for the ‘Online Marketing’ Category

Demonstrating expertise in your field using Q&A sites is a budget-friendly marketing strategy that can drive traffic to your website. Such sites allow the general public to tap the knowledge of the community to get answers to their questions. You gain from the exposure you or brand receives and you typically get a link from [...]

One way to find out is to analyze what they are searching for on your website. To track this, make sure to add site search to your Google Analytics. This will track what visitors are typing into the search box on your site, revealing further information about what they are hoping to gain at your [...]

While the last thing this country, businesses or individuals need is to buy more stuff with fake money – yes, I mean credit (hee hee) – American Express, in a smart attempt to get people to do exactly that, have started a useful business community called Open Forum where you can find marketing, technology and [...]

What is an online marketing strategy?
Sometimes people’s eyes just glaze over when I talk about online marketing strategy. Perhaps they’re thinking ‘I have a website and I’m on Twitter, what else is there?’ Or perhaps it’s just one of those big fuzzy terms about which people have a vague concept but no real clarity.
Well here’s [...]

A Guide To Online Marketing Terms – Part 1
I put this simple guide together to clarify some of the terms that I throw around on this blog. I’m finding that many people have heard these terms, but aren’t necessarily 100% sure what they mean or why they should care. If there is a term you [...]

I frequently see young fledging artists and businesses using Flash to make a fancy- looking website thinking it will allow them to play in the big leagues, and set them apart from your average upstart. But this strategy is like playing in a beautiful stadium with no-one in the audience.
Here’s some reasons why that can [...]


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The goal of Web Training Wheels is to coach small businesses, entrepreneurs & non-profits in internet marketing and strategy so that you can take a hands-on approach to your own online efforts.In addition to this blog I work with people one-on-one or in small groups to provide the necessary coaching and direction. I'll give you the confidence and tools you need to effectively use the web to expand your business and express yourself online. Find out more.

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  • cardeo: awesome Lucy, totally makes sense, thanks for the tip. [...]
  • lucy: Hey there. If you are referring to "0" searches showing in google, then yes, that would be correct - [...]
  • cardeo: Cool tip, thanks! One question - I assume everything being 0 on the Site Search page is accurate sin [...]
  • How To Choose A Wordpress Theme – Free, Paid or Custom? | Web Training Wheels: [...] So now you know roughly what type of theme you’re looking for, what are some of the spec [...]
  • lucy: Thanks for your input Doron! Good to know those differences between Frugal and Thesis. I tried to sk [...]

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