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Using Online Video Trailers To Market Books

12 Dec 2009

our time is near - book video trailer

This is a great idea I spotted over at Digital Media Buzz – authors are starting to use video trailers, similar to movie trailers, to promote upcoming book releases. It’s a simple idea – applying an existing marketing tool to an industry that hasn’t typically embraced the digital world yet – and has tons of potential. Below is a trailer for W. Heyden Nissim’s new sci-fi novel, Our Time is Near, created by Idea Werks Studios. I see no reason why authors shouldn’t up their digital guerilla marketing game in the same way that independent musicians and labels have been doing.

Read the full article: Book Trailers Bring Words to Life on YouTube | Digital Media Buzz.

Why stop at books? What other industries/products could use a digital marketing makeover?

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Tags: author, books, digital media buzz, guerilla marketing, idea werks, our time is near, video trailer, w heyden nissim

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LucyBeer: Thanks Tara! This is just one way of looking at social media - I'm glad it resonated with you. [...]
tara: Nice job on this Lucy. I knew it before I read it, so I guess I'm just glad to see my instinctive ap [...]
klutzychef: Brilliant! It worked. Thanks so much! [...]
LucyBeer: Try adding: margin-right: 0.75em; to this: img.alignleft, img.left { float:left; found in [...]
klutzychef: Thanks, I had a feeling that was the answer. I've played around a bit with the css to no avai [...]

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