Archive for December, 2009

I’ve been attending quite a few different networking events and groups lately, to expand both my business and social circles and so I’ve been thinking about how social networking happens on and offline. For me, networking is about more than collecting business cards – it becomes much more interesting, fun and effective when you add [...]

Small Business CEO has published my guest post: 10 Tips For Integrating Social Media Into Your Marketing Mix
There’s a lot to be said on this topic but these are some initial thoughts and considerations if you’re just starting to think about integration. The main point is that this is indeed the key word – [...]

This is a great idea I spotted over at Digital Media Buzz – authors are starting to use video trailers, similar to movie trailers, to promote upcoming book releases. It’s a simple idea – applying an existing marketing tool to an industry that hasn’t typically embraced the digital world yet – and has tons of [...]

The Girl Effect is a viral video demonstrating the premise  that investing in girls in developing countries has the potential to change the world. There are lessons to be learned from how they executed the campaign that can be applied to your own viral video marketing, whether yours is a non-profit or for-profit venture. I [...]

This is a great read from Mashable and I think the general principles apply not only to LinkedIn, but to running a group or community on any platform. If you thought just engaging in social media was a lot of work, read this before you get all gung-ho and decide to start your own group! [...]

While the last thing this country, businesses or individuals need is to buy more stuff with fake money – yes, I mean credit (hee hee) – American Express, in a smart attempt to get people to do exactly that, have started a useful business community called Open Forum where you can find marketing, technology and [...]


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  • lucy: Thanks for your input Doron! Good to know those differences between Frugal and Thesis. I tried to sk [...]
  • Doron Orenstein: Great article Lucy! Another 'blank canvas' theme I like is Frugal (http://frugaltheme.com/). Thesis [...]
  • lucy: Thanks for your comment Larry. I like your idea that social media can push the boundaries of the per [...]
  • Larry Brooks Ph.D.: This post is timely and your perspective is sobering and encouraging. Psychotherapists tend to be ap [...]
  • Justin McCullough: Hi Lucy, I recently found you via a Chris Brogan post. I agree with this post and included you in my [...]

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