teaching you how to market your business online
In: WordPress
15 Sep 2009
I attended my first WordCamp this weekend and had a great time listening to some info-filled presentations and mingling with my fellow nerds. :)
Here’s some nuggets I gleaned from the day….enjoy.
WordPress will soon run the world. Their other products include:
bbPress – lightweight, WP-style forum
BuddyPress – social network in a box
BackPress – shared code library for WordPress and bbPress
WordPress MU – allows for multi-blog management i.e. you can allow users of your site set up their own WP blogs on your site. A common misconception is that MU is designed for those who have several of their own blogs they’d like to manage from one dashboard – not true! If this is your situation you need a plugin like WP-Hive to make your life easier. WP MU currently uses a lot of server resources so it’s probably not great for shared hosting accounts.
WP Ecommerce is a free plugin (with paid additional modules) that allows you to easily add ecommerce to your WP site. Shayne Sanderson explained how it now also integrates with WP MU, meaning that you could host a network of bloggers on your site, each selling their own unique set of products.
Darren Rush spoke about cloud services and the importance of search for user experience. Out of the box WP search is OK but limited because of its MySQL nature. He recommended Lijit and Solr (available as a WP plugin or cloud-powered at: PowCloud.com) as options to improve your users’ search experience on your site. Here’s the slideshow of his presentation:
Darren also emphasized the importance of improving comments functionality on your blog since this is where the conversation happens and features like threading (not available with standard WP comments) improve the conversation flow. He suggested these options: Intense Debate (now owned by Automattic, WP’s parent company) , Disqus, or Echo.
If you have a heavily traffic-ed blog you may want to look at a CDN – a content delivery network which is a cloud service that can help you deal with heavy traffic, and effortlessly handles spikes in traffic to enable your site to easily scale up.
The SEO panel with Michael Martin, Tony Adam, Aaron Kronis was entertaining and informative. A few tips:
Andrew Warner gave an extremely energetic, passionate and effective presentation about utilizing video. You can see his own implementation at Mixergy.com. Some tools he recommended:
Blue Snowball mic, ScreenFlow, CamTwist, Blip.TV, Flip camera
And for productivity hackers, check out Text Expander.
I missed Siel of Green LA Girl’s talk but she has posted notes from it at her blog, so check it out for some green blogging tips.
The goal of Web Training Wheels is to coach small businesses & entrepreneurs in internet marketing and strategy so that you can take a hands-on approach to your own online efforts.I work with people one-on-one or in small groups to provide the necessary coaching and education. I'll give you the confidence and tools you need to effectively use the web to expand your business and express yourself online. Find out more.
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